Thailand: 5-day Training on Communication for Development

What is C4D

The concept of Communication for Development (C4D) is broad and covers the wide spectrum of stages of social change that intertwines with relevant communication interventions. It uses a broad range of tools and methods to create dialogue and participation among people to shape policies, influence attitudes and social norms. C4D is about seeking change at different levels including shaping and building policies, listening, establishing trust, sharing knowledge and skills, debating and learning for sustained and meaningful change.

Course Description

This 5-day course is intended to clarify the concepts of C4D by focusing on policy advocacy, analyzing risk behaviours related to health and how to induce behaviour change through strategic communication. Emphasis will be on how cultural, social, economic and political factors influence the individual’s choices and behaviour in relation to health, prevention of diseases and health seeking behaviours. Throughout the course, participants will learn how to analyse behavioural problems, set communication indicators that are measurable, plan, implement, monitor and evaluate results-oriented C4D strategies and programmes. The course consists of in-house sessions, practical assignments and possibility of a field trip to observe hands-on cases, as well as experiences sharing among participants.

Objectives

By the end of the course, participants will be able to:

· Describe various components of Communication for Development (C4D);

· Understand the use of C4D and develop skills for Policy Advocacy;

· Identify substantial elements of the cultural, social, political and economic factors underlying health behaviour and behaviour change;

· Analyse behavioural aspects of health problems, the context, target groups and their social environments as well as the target groups' use of various types of media including social media;

· Explain strategic use of mass and interpersonal communication techniques and media in health programmes;

· Select the most appropriate means of communication and media, and design messages and materials based on research and analysis; and

· Plan C4D/BCC strategies for the improvement of health of targeted population groups.

Modules

· Conceptual framework

Introduction to and understanding of the various conceptual framework used for C4D including social marketing, behavior change theories, adult learning and cognitive theories

· Policy Advocacy

· Use of C4D to influence policy making within governments (such as population policy, aging policy, reproductive health policy, population and environment policy, etc.)

· Social Media

Introduction to use of social media for C4D

· Planning a Communication Strategy

Setting Communication/Behaviour objectives and indicators; Communication Research, Monitoring and Evaluation; Discussion on various planning tools available; Introduction to the use of a planning tool

· Practicum in use of a communication planning tool to design a BCC Strategy and workplan

​**Facilitators**

Guy Scandlen, Najib Assifi, Peter Chen, Maurice Apted

FEES & SCHOLARSHIPS

· Investment for this programme is USD$ 1,800 inclusive of tuition, materials, morning & afternoon snacks, lunches (during the course) and a certificate.

· ADCC is NOT in a position to offer any scholarships or funding. Participants are encouraged to seek funding opportunities with their employers or funding agencies.

EARLY BIRD DISCOUNT 10%

· To get a 10% discount, you must complete your application and pay the course fee 30 days before the course start date.

Option 1 - Apply Online

Option 2 - Download the attached APPLICATION FORM, complete it and email to us with a copy of your passport and your most-recent ID picture in JPEG format.